Pure

• Location: 24 South Morgan in the West Loop
• Footage: 679 to 1,969 square feet, 1-3 bedrooms
• Pricing: Available residences at $245,000 to $760,000
• Capacity: 13 stories, 68 condo units, 5,000 sq. ft. retail space
• features: Landscaped rooftop terrace, private fitness center, deeded parking for $35,000, Poggen Pohl cabinetry, 9-foot ceilings
• Developer: Sunrise Development Group

Condo developers are turning to increasingly innovative designs and themes to attract new residents.

One development that offers residents both a new home and new lifestyle is Pure. Pure is located in the West Loop, just minutes from the most important landmarks in Chicago.

Sunrise Equities is the developer behind Pure. The company has been building innovative Chicago condominium projects since 2001, and is currently developing over 300 units.

Pure is a 13-story contemporary development located at 24 S. Morgan Street. The building offers 68 condominiums along with retail space on the ground floor.

Units range from one to three bedrooms. One-bedroom condos offer floor plans starting at 679 square feet, and are priced at $245,000.

The largest three-bedroom units start at $760,000 for 1,969 square feet of living space.

In their quest to bring residents a quality of life unmatched in other new developments, the developers have included an impressive list of amenities at Pure.

The building comes with a 24-hour doorman service, indoor parking, a modern health club, and extra storage. Residents can enjoy the impressive rooftop garden and sundeck as well as the private balconies included with each unit.

Each unit comes with bamboo flooring in the main areas of the condo, and bedrooms include wall-to-wall carpeting. Units also come with the standard array of amenities such as appliances, 42-inch cabinets, and granite countertops in the kitchen.

One of the biggest attractions for residents at Pure is the location. The West Loop has become one of the best neighborhoods for art galleries, world-class restaurants, and nightlife.

The neighborhood is just steps from Greektown. The neighborhood is home to the best Greek cuisine outside of Athens. Residents can also head over to Restaurant Row on Randolph Street, home to several well-known chefs.

The area that was once abandoned brick buildings and warehouses now offers several clubs, bars, and art galleries that are among the best in all of Chicago.

Commuters will love the easy connections to downtown Chicago. Take a bus or just walk to the downtown Chicago business district located a few blocks to the east.

Buyers looking for a condo in the West Loop should stay on top of the most recent numbers coming out of the real estate market in the area.

According to the Chicago Association of Realtors, the Near West Side of downtown Chicago is seeing a sharp drop in demand and increasing supply problems as condos sit longer on the market.

During the second quarter of this year, sales of condos dropped by 20 percent from the same period last year.

An increasingly difficult mortgage market has kept many potential buyers out of the real estate market.

Condo owners are also facing longer waits when it comes time to sell. If you are selling your condo on the Near West Side, it will now take you an average of 175 days to find a buyer.

This is 75 percent higher than the average wait for condo owners across the city.

Buyers should start to see lower prices on the Near West Side if demand continues to drop and condos sit longer on the market.

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