Let’s face it… Condo and home sales ( and prices) are plunging…and a record number of Condos in Chicago on the market…Sellers must understand how to effectively market their property.
And even if your property is unique or in a great neighborhood…with the economy in the roughest shape in 75 years…you can’t leave marketing to chance.
If You’re A Developer….
If you’re like most Developers…you don’t have a clue about effective marketing in today’s market place.
Most of the so-called marketing companies currently working don’t have a clue either.
It was easy to sell condos when money was flowing like a river and anybody who could fog a mirror could get a 0 down, Interest Only loan…and prices were surging.
Yeah…well the easy days are gone…
Just look at the Sunday paper and see the ads that claim:
“Now’s The Time To Buy”
“The Most Significant Residential Development in the World”
I’ll expand on these and show examples of horrible marketing as this page develops.
However, if you’re a Developer and want to explore proven, tested direct response marketing methods…get in touch with me.
If You’re A Home or Condo Owner….
Price- Set your price to sell from the beginning Under price your property by just a bit
Don’t make the mistake of just making small price reductions because the longer a condo is on the market the more
Benefit Marketing
Be Ruthless
Check your neighbors
Hire a Photographer with a wide angle lens
Take the first bid
Get rid of cutter
Hire the right broker – 10% of the agents do 90% of the business…PICK A WINNER
We’re going to be adding videos here soon…so keep an eye open for our real estate marketing video series….
