Let’s face it… Condo and home sales ( and prices) are plunging…and a record number of Condos in Chicago on the market…Sellers must understand how to effectively market their property.
And even if your property is unique or in a great neighborhood…with the economy in the roughest shape in 75 years…you can’t leave marketing to chance.
If You’re A Developer….
If you’re like most Developers…you don’t have a clue about effective marketing in today’s market place.
Most of the so-called marketing companies currently working don’t have a clue either.
It was easy to sell condos when money was flowing like a river and anybody who could fog a mirror could get a 0 down, Interest Only loan…and prices were surging.
Yeah…well the easy days are gone…
Just look at the Sunday paper and see the ads that claim:
“Now’s The Time To Buy”
“The Most Significant Residential Development in the World”
I’ll expand on these and show examples of horrible marketing as this page develops.
However, if you’re a Developer and want to explore proven, tested direct response marketing methods…get in touch with me.
If You’re A Home or Condo Owner….
Price- Set your price to sell from the beginning Under price your property by just a bit
Don’t make the mistake of just making small price reductions because the longer a condo is on the market the more
Benefit Marketing
Be Ruthless
Check your neighbors
Hire a Photographer with a wide angle lens
Take the first bid
Get rid of cutter
Hire the right broker – 10% of the agents do 90% of the business…PICK A WINNER
We’re going to be adding videos here soon…so keep an eye open for our real estate marketing video series….
March 9, 2010 - “Holy !%?$@! Emerald drops prices for a limited time only.” That’s the banner headline advertising the new lower prices at Emerald. Chicago real estate developer Senco Properties ma...
March 8, 2010 - Last week we told you about the newly opened leasing center for 215 West Apartments. Now we have some updated information on the montly rental rates for the units at this 50 story ...
March 6, 2010 - Another rental tower has opened for residents to start moving in, and that is Alta at K Station. According to the development website, the leasing center opened on February 15th of...