Chicago Condo Marketing

Let’s face it… Condo and home sales ( and prices) are plunging…and a record number of Condos in Chicago on the market…Sellers must understand how to effectively market their property.

And even if your property is unique or in a great neighborhood…with the economy in the roughest shape in 75 years…you can’t leave marketing to chance.

If You’re A Developer….

If you’re like most Developers…you don’t have a clue about effective marketing in today’s market place.

Most of the so-called marketing companies currently working don’t have a clue either.

It was easy to sell condos when money was flowing like a river and anybody who could fog a mirror could get a 0 down, Interest Only loan…and prices were surging.

Yeah…well the easy days are gone…

Just look at the Sunday paper and see the ads that claim:

• “Now’s The Time To Buy”

• “The Most Significant Residential Development in the World”

I’ll expand on these and show examples of horrible marketing as this page develops.

However, if you’re a Developer and want to explore proven, tested direct response marketing methods…get in touch with me.

If You’re A Home or Condo Owner….

• Price- Set your price to sell from the beginning
  Under price your property by just a bit
  Don’t make the mistake of just making small price reductions because the longer a condo is on the market the more

• Benefit Marketing

• Be Ruthless

• Check your neighbors

• Hire a Photographer with a wide angle lens

• Take the first bid

• Get rid of cutter

• Hire the right broker – 10% of the agents do 90% of the business…PICK A WINNER

We’re going to be adding videos here soon…so keep an eye open for our real estate marketing video series….

Bob Rosenthal November 20^th 2008