Chicago Condo Marketing

Let’s face it… Condo and home sales ( and prices) are plunging…and a record number of Condos in Chicago on the market…Sellers must understand how to effectively market their property.

And even if your property is unique or in a great neighborhood…with the economy in the roughest shape in 75 years…you can’t leave marketing to chance.

If You’re A Developer….

If you’re like most Developers…you don’t have a clue about effective marketing in today’s market place.

Most of the so-called marketing companies currently working don’t have a clue either.

It was easy to sell condos when money was flowing like a river and anybody who could fog a mirror could get a 0 down, Interest Only loan…and prices were surging.

Yeah…well the easy days are gone…

Just look at the Sunday paper and see the ads that claim:

  • “Now’s The Time To Buy”
  • “The Most Significant Residential Development in the World”

I’ll expand on these and show examples of horrible marketing as this page develops.

However, if you’re a Developer and want to explore proven, tested direct response marketing methods…get in touch with me.

 


If You’re A Home or Condo Owner….

  • Price- Set your price to sell from the beginning
    Under price your property by just a bit
    Don’t make the mistake of just making small price reductions because the longer a condo is on the market the more
  • Benefit Marketing
  • Be Ruthless
  • Check your neighbors
  • Hire a Photographer with a wide angle lens
  • Take the first bid
  • Get rid of cutter
  • Hire the right broker – 10% of the agents do 90% of the business…PICK A WINNER

We’re going to be adding videos here soon…so keep an eye open for our real estate marketing video series….

 

Bob Rosenthal November 20th 2008
 
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