February 18, 2008 – If you visit the website for Pure, you’ll see a sleek, stylish layout, much like the building design that architect Steve Weiss came up with for this development. The site encourages you to “live pure, live distinctively, live intelligently and live harmoniously.” Pale green glass will make up a mostly translucent façade on this building. This is all tied into the green features touted by the marketing campaign, and Pure does incorporate a lot of eco-friendly details like bamboo floors, recycled building materials and fluorescent lighting. But is that enough to sell condos these days?

According to a post on Yo Chicago, sales have reached the 40 percent mark for Pure. The building has climbed to its total of 13 stories and will have 67 condos. That means that about 27 of those units are under contract with the rest still up for grabs. The website advertises condos starting in the low $200,000, and there is a selection of one, two and three bedroom units for $240,000 on up to around the mid $800,000 range.

In contrast to the green features, Pure also has a healthy dose of modern technology. The Pure Portal will connect residents to a central system where you can access email, check out menus at local restaurants, get the weather forecast or find out building information all from a Blackberry or personal computer. The Skai Lounge is designed to be a resident’s private club, complete with a bar, kitchen, plasma televisions and sound system.

It will be interesting to see how quickly or slowly those sales numbers move once deliveries start on these Chicago New Construction Condos.

[tags]Pure, Chicago Condos, Chicago Real Estate[/tags]

This entry was posted on Monday, February 18th, 2008 at 11:56 pm and is filed under Mortgage Information.