July 30, 2007 - The marketing campaign for Canyon Ranch Living in Chicago has begun, with the alluring concept of a “wellness lifestyle” for which the company has come to be known. Canyon Ranch has coupled the usual luxury condo amenities with the unusual step of providing on-site health care for residents.

Well beyond the usual spa and fitness center combination, the 67 story Canyon Ranch tower will incorporate a 75,000 square foot facility that will cater to the health needs of residents. Those living there can stick with the basics like massages or swimming, but the option to take their health care routine to a new level is what makes this development different. The center will be staffed with specialists in nutrition and exercise, along with a doctor and nurse on site. This will enable residents to tailor their workout, diet and lifestyle specifically to their needs. While not an attempt to replace the family physician, the wellness center will be able to take care of basic check ups and screenings.

Sales for the condos began this past April, prior to the start up of the recent marketing campaign. According to an article in the Chicago Tribune, developer Related Midwest reports that 10 percent of the available units have already been sold before advertising started. If target sales are reached soon, ground could be broken on the project by late 2007 or early 2008, with completion estimated for 2011.

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This entry was posted on Monday, July 30th, 2007 at 9:40 am and is filed under Luxury Condos(t) , News(t) . You can leave a response.