November 27, 2007 – What’s in a name? Shakespeare may have posed the question first, but marketing agency Torque gave it some serious consideration before they came up with 33Six. Torque used a method called Tribal Intelligence to determine what would grab the attention of the twenty and thirty-something year-olds that developer Irongate Land Company planned on marketing this development to and selling condos. The concept of incorporating a mix of numbers and letters is based on that age group’s fascination with and dependence upon technology-based gadgets like cell phones, BlackBerry and Internet connections. It’s all about marketing, branding and gaining an edge in sales.

33Six launched sales in July. The eleven story West Loop tower will contain 70 loft-style condos with from one to two bedrooms plus optional den, priced from around $230,000 to the mid $400,000 range. Besides the extra attention to giving the building a savvy name, the developer also tailored the amenities to fit that generation’s lifestyle. Instead of focusing on traditional luxury building features like a pool, doorman or party and movie rooms, 33Six will concentrate on personal technology features. The condos will come wired for MP3 docking, have two built-in speakers, high speed Internet and telephone connection, be cable-ready plus have a spot in place for residents to securely mount a flat screen television. The entire building will also have Wi-Fi access available.

The location of 33Six is just as hip as the name and the finishes. Greektown, Randolph Street and the UIC are all nearby, feeding into the image that the building wants to project. In the end though, only the sales figures will say whether or not the marketing campaign for these Chicago Loft style condos worked.

[tags]33Six, Chicago Illinois, Chicago Condos for Sale[/tags]

This entry was posted on Tuesday, November 27th, 2007 at 11:53 pm and is filed under Mortgage Information.