Solstice Starts Advertising
Tuesday, January 29th, 2008January 28, 2008 - It seems that Solstice on the Park is taking a page from Hollywood movie marketing; create buzz about the project before it becomes live. Literally, they took out a full page ad in the Chicago Tribune a couple of weekends ago announcing the low end of the price tag for the condos. $500,000 and up is what you’ll pay for 1,200 to 3,500 square feet and two to three bedrooms. There are no one bedroom condos, and right now they’re just fielding offers of interest, not actually pre-selling. The real push is expected to begin in March with construction following this summer.
If you missed the back story, the 26 story, 145 unit high-rise gets its name from the angle of the glass windows on the building’s south side. Jeanne Gang, who won fans with her design of Aqua, tilted the windows to 71 degrees. That is the angle of the sun in Chicago at the summer solstice and will create less glare and heating in summer and more light in winter. An additional benefit is that is creates less of an optical illusion for birds and should reduce flight impacts. The building will seek LEED certification.
The voids in the east and west walls, which increase in number as the floors rise, were placed strategically in low load bearing areas. ArchitectureChicago Plus pointed out this little fact.
Antheus Capital, based in New Jersey, has been investing heavily in Hyde Park real estate. They also own the nearby Windmere House. Antheus has agreed to keep rents at Windmere affordable. Residents can earn up to 60 percent of the median area income and still get the lock on rent rates at these Chicago Apartments.
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